Instagram Stories
Run your stories ads on our Instagram with a full screen, vertical format, of photos or videos to reach your target audience. This is a great opportunity to build brand lift and awareness.

Stories ad specs

There are two different ad placements on Instagram: Stories and feed. To ensure you're creating high-quality ads on Instagram, keep the following design recommendations and requirements in mind.

Image Size
The recommended image size for Instagram ads depend on which format you use:

  • Minimum Resolution (600 x 600 pixels)
  • Maximum Resolution (1936 x 1936 pixels)
  • Minimum Resolution (600 x 315 pixels)
  • Maximum Resolution (1936 x 1936 pixels)
  • Minimum Resolution (600 x 750 pixels)
  • Maximum Resolution (1936 x 1936 pixels)
When you're creating your ad in ad creation, you can use  Crop Image to help ensure your Instagram ad looks the way you want it to.

Video Size
Your video's file size can be up to 4 GB max.

Aspect Ratio
  • Square - 1:1
  • Landscape - 1.91:1
  • Vertical - 4:5