Secure our top inventory by selecting this type of programmatic deal. If you have a tactical campaign with a fixed date and an agreed budget, then you should consider using a Programmatic Direct deal to combine the control of traditional reservations, with the efficiency, targeting, and reach of programmatic buying. Unlike traditional reservations buys, where you need to manually transact, share tags, and optimize a campaign, Programmatic Direct takes care of these steps for you.
Key factors in choosing this deal type:
EFFICIENCY
Streamlined trafficking, quicker execution, less manual work, increased transparency and better troubleshooting tools the whole campaign process is simplified.
PERFORMANCE
Reach and frequency can be managed by consolidating your campaigns in one tool, optimizing campaign ROIs.
PRECISION
Reach and frequency can be managed by consolidating your campaigns in one tool, optimizing campaign ROIs.
PERFORMANCE
Get priority access to unique inventory while maintaining the targeting and efficiency benefits of programmatic.
CONTROL
Unlike traditional programmatic advertising, Programmatic Direct allows you to choose where your media will run during the campaign planning process.