If your campaign does not have fixed impression needs, Preferred Deals provides you with the flexibility to only purchase inventory that meets your requirements with
no upfront commitment. Choose this deal type if your campaign has flexibility and impressions do not need to be guaranteed, but want to ensure that your campaign only reaches our audience.
Preferred Deals help you to make better decisions by using your audience data to determine whether to bid on, and buy, an ad impression at a negotiated price.
Impressions are not guaranteed using Preferred Deals, but you get priority and exclusive access to inventory without any commitment to purchase.
Available formats for Preferred Deals