The scroller is ad format that runs inline within a content feed, revealing seamlessly into and off the page or mobile screen as the user scrolls through. It's a large canvas inline within a feed. It does not run on top of or block underlying content. This format provides a natural revelation and dismissal of an ad through a simple swipe or scroll gesture. There is a plenty of room for creative storytelling that will make your brand stand out, putting it the center of attention without being intrusive.